Every year, we take a look back at what happened so we can predict what’s coming next. In 2023, the big shakeup of generative AI, a growing dissatisfaction amongst consumers, and ongoing…
How do we do this?
With clear communication that delivers qualified leads.
Since 2004, we’ve been helping B2B brands grow as a boutique B2B marketing agency for SMBs. From complete business transformation pathways to a fractional marketing team, Switch is the team that brings about the changes that will help you fall in love with your business. Again.
95% of individuals who view your content are not looking to purchase right now. Thought leadership turns these into longer-term leads.
*2024 Edelman Linkedin B2B Thought Leadership Impact Report
“What I love about this team is that they take on every project with enthusiasm, proactively suggest ways to run operations more efficiently and are always positive, no matter how big the challenge.”
Emma Keenan
ICOM, President & CEO
“It is the process which truly sets Switch apart. It is an absolute pleasure to work with a firm that understands the value of knowing oneself as the key to creating a sustainable business.”
Ivan Vella
Director, Credence
“Everyone at Switch is excited to help us share our values and story with the world. The whole team understood us quickly; we share the same language – they picked up our market quickly and how we can best communicate.”
Catherine Barratt
Managing Director, Furnitubes
Let’s get to know a bit more about you.
Do you feel your brand and product is fantastic but can’t seem to crack the code of getting the right people to reach out to you?
Or perhaps you’ve done really well with clients coming from your extended network of contacts but you know there’s a whole world that’s ripe for the picking?
Could it be that you’ve been growing steadily since you were a startup but now you seem to have plateaued?
Do you instinctively know what to do and wish your team shared your ability to make the right call?
Have you ever found yourself wishing you could clone yourself?
Vibe check next.
Are you looking for a partner or a supplier? Are you in this for the long term? Are you ok with the occasional push-back?
If you intuitively know the ‘right’ answer to those questions, we’re already reaching for the coffee machine (or setting up a virtual meeting.)
If you want to know more about us, head this way →
Why should you work with us?
We’re not an agency agency.
Insights
The 4 Day Work Week Initiative, Year 3
Stop us if you’ve heard this one before. This is the third year of our four-day work week experiment, and we have an update. Last year, we increased our four-day weeks to…
A Manifesto on Manifestos: Minimising Stress via Business Development
‘What a waste of time and energy.’ We’ve all either said or heard someone say that at work, and it usually stems from a fundamental misalignment or miscommunication between stakeholders about what…
The Cost of DIY Marketing
The growth-at-all-costs mindset has led to a difficult and complex operations landscape for B2B businesses, where 95% of their target audience is not ready to buy the product they sell. Of the…
Who we are
We’re a close-knit team of curious professionals who strongly believe that there is a more human way for businesses to speak to other businesses.
We were founded in 2004 as a traditional agency and had a lot of fun coming up with all sorts of campaigns for B2C clients. We asked ourselves why B2B was boring and applied ourselves to answering this question. Which leads to who we are today.
We work with clients who are great at what they do, and who could benefit from more clarity of purpose and ethos.
We have developed a pathway that makes sure this is reflected in every step of their process, all the way to communication with the outside world.