Thank you to everyone who joined the live webinar. If you didn’t join live and would like to access the recording, click the Access Recording button below. This webinar explores what commoditisation…
Let’s work together to reach the right clients and build steady and sustainable growth.
Your business is thriving.
But you know
it has much more potential.
Let’s work together to reach the right clients and build steady and sustainable growth.
How do we do this?
With clear communication that delivers qualified leads.
How do we do this?
With clear communication that delivers qualified leads.
Furnitubes saw a 29% increase in product enquiries in the span of a year, thanks to improved brand clarity and focused communication, all aiming for better quality leads.
We provided a full-size, fractional marketing department, helping them achieve significant growth. Through a deep-dive CATALYST process, we redefined their brand narrative and executed an integrated marketing strategy across multiple channels, solidifying their reputation as a design-led, sustainable UK manufacturer.
Everyone at Switch is excited to help us share our values and story with the world. The whole team understood us quickly; we share the same language – they picked up our market quickly and how we can best communicate.
Catherine Barratt
Managing Director, Furnitubes
Furnitubes saw a 29% increase in product enquiries in the span of a year, thanks to improved brand clarity and focused communication, all aiming for better quality leads.
We provided a full-size, fractional marketing department, helping them achieve significant growth. Through a deep-dive CATALYST process, we redefined their brand narrative and executed an integrated marketing strategy across multiple channels, solidifying their reputation as a design-led, sustainable UK manufacturer.
Everyone at Switch is excited to help us share our values and story with the world. The whole team understood us quickly; we share the same language – they picked up our market quickly and how we can best communicate.
Catherine Barratt
Managing Director, Furnitubes
In the first few months, Furnitubes saw a 9% increase in website engagement time and a 6% improvement in conversion rates.
Find out how our fractional marketing services and unique CATALYST process delivered these results.
A comprehensive brand refresh for the UAE-based urban furniture leader, Bluestream.
All collected in a brand manual, detailing the reimagined hues, typography, and photography.
In the first few months, Furnitubes saw a 9% increase in website engagement time and a 6% improvement in conversion rates.
Find out how our fractional marketing services and unique CATALYST process delivered these results.
A comprehensive brand refresh for the UAE-based urban furniture leader, Bluestream.
All collected in a brand manual, detailing the reimagined hues, typography, and photography.
The Switch Process.
Our pathway starts by defining your business in a way that makes its benefits clear to all your potential clients.
It goes on to build your profile – as a business and as a business leader – to give you the status you deserve.
It tells your team why their efforts matter and attracts the best talent.
We help you translate your technical offering into a language others can understand, forming a solid foundation for ongoing communication.
Purpose. Focus.
Differentiation.
Communicate with
absolute authority.
Employee retention
& branding.
Clear business
narrative.
Our pathway starts by defining your business in a way that makes its benefits clear to all your potential clients.
Purpose. Focus. Differentiation.
It goes on to build your profile – as a business and as a business leader – to give you the status you deserve.
Communicate with absolute authority.
It tells your team why their efforts matter and attracts the best talent.
Employee retention & branding.
We help you translate your technical offering into a language others can understand, forming a solid foundation for ongoing communication.
Clear business narrative.
Since 2004, we’ve been helping B2B brands from across the world grow as a boutique B2B marketing agency for SMBs. From complete business transformation pathways to a fractional marketing team, Switch is the team that brings about the changes that will help you fall in love with your business. Again.
of individuals who view your content are not looking to purchase right now. Thought leadership turns these into longer-term leads.
* 2024 Edelman Linkedin B2B Thought Leadership Impact Report
of individuals who view your content are not looking to purchase right now. Thought leadership turns these into longer-term leads.
* 2024 Edelman Linkedin B2B
Thought Leadership Impact Report
What I love about this team is that they take on every project with enthusiasm, proactively suggest ways to run operations more efficiently and are always positive, no matter how big the challenge.
Emma Keenan
President & CEO, ICOM
It is the process which truly sets Switch apart. It is an absolute pleasure to work with a firm that understands the value of knowing oneself as the key to creating a sustainable business.
Ivan Vella
Director, Credence
Quality stands the test of time – when I refer to the strategy documents several years later, and they are still so relevant and fresh!
Christine Gingell
CMO, Vivendo Group
Their strategic approach to thought leadership content has elevated our brand and positioned us as authorities in our field.
Abraham Agopian
CEO, Tepia
After going through this, we all feel like we understand Cleverbit better than before. It’s made everyday decisions easier, as we now have a solid understanding to build on.
Eman Zerafa
CTO, Cleverbit
Professional, consistent, and proactive only begins to describe our experience with Switch. Their relentless pursuit of excellence, alignment with our goals, clear communication, and foresight built a dependable partnership that consistently exceeded expectations.
Rosi Bremec
COO, Game Lounge
eBooks
Our work brings us in contact with new industries. And every time we build a bank of highly specific insights and observations.
Getting Specified Consistently: A Guide for SME Manufacturers
Take your brand from a one-of-many supplier to the irreplaceable partner for architects and designers.
Download eBook →
The Talent Bet: A Blueprint for winning the iGaming war for talent
This document is a blueprint for transforming your iGaming company from just another option into a true destination for top-tier talent.
Download eBook →
From code to counsel: A playbook for development firms in the AI era
In an age where AI tools are decimating industries left and right, development firms need to find their value – and fast.
Download eBook →
eBooks
Our work brings us in contact with new industries. And every time we build a bank of highly specific insights and observations.
Getting Specified Consistently:
A Guide for SME Manufacturers
Take your brand from a one-of-many supplier to the irreplaceable partner for architects and designers.
Download eBook →
The Talent Bet:
A Blueprint for winning the iGaming war for talent
This document is a blueprint for transforming your iGaming company from just another option into a true destination for top-tier talent.
Download eBook →
From code to counsel:
A playbook for development firms in the AI era
In an age where AI tools are decimating industries left and right, development firms need to find their value – and fast.
Download eBook →
Let’s get to know a bit more about you
Do you feel your brand and product is fantastic but can’t seem to crack the code of getting the right people to reach out to you? Or perhaps you’ve done really well with clients coming from your extended network of contacts but you know there’s a whole world that’s ripe for the picking?
Could it be that you’ve been growing steadily since you were a startup but now you seem to have plateaued? Do you instinctively know what to do and wish your team shared your ability to make the right call? Have you ever found yourself wishing you could clone yourself?
Let’s get to
know a bit more about you
Do you feel your brand and product is fantastic but can’t seem to crack the code of getting the right people to reach out to you? Or perhaps you’ve done really well with clients coming from your extended network of contacts but you know there’s a whole world that’s ripe for the picking?
Could it be that you’ve been growing steadily since you were a startup but now you seem to have plateaued? Do you instinctively know what to do and wish your team shared your ability to make the right call? Have you ever found yourself wishing you could clone yourself?
Vibe check next.
Are you looking for a partner or a supplier?
Are you in this for the long term?
Are you ok with the occasional push-back?
If you intuitively know the ‘right’ answer to those questions, we’re already reaching for the coffee machine (or setting up a virtual meeting.)
If you want to know more about us, head this way ›
Vibe check next.
Are you looking for a partner or a supplier?
Are you in this for
the long term?
Are you ok with the occasional push-back?
If you intuitively know the ‘right’ answer to those questions, we’re already reaching for the coffee machine (or setting up a virtual meeting.)
If you want to know more about us, head this way ›
Why should you work with us?
We’re not an agency agency.
Why should you work
with us?
We’re not an agency agency.
Our intelligence is (mostly) human
We base our work on human insights and speak to human audiences. Just because a business wants to speak to another business, doesn’t mean comms shouldn’t be human. To achieve this, we put our experience, our expertise, and machine learning into a blender and work with the resulting mash-up.
We’re driven
by duty
We are on a mission. We believe there is a better way to do what we do and this keeps us on our toes. We’re our strongest critics which makes us learn together and grow together. And our clients love it – we get to do our best work for them and they reap the benefits.
We like the
way you think
We don’t have hundreds of clients. We start relationships with a few conversations to make sure we are on the same page. This way, we work with clients who are like-minded, who share our values, and who want a partner in their growth journey. It also means that we inevitably have an ongoing and meaningful conversation that lasts for years.
Our intelligence is (mostly) human
We base our work on human insights and speak to human audiences. Just because a business wants to speak to another business, doesn’t mean comms shouldn’t be human. To achieve this, we put our experience, our expertise, and machine learning into a blender and work with the resulting mash-up.
We’re driven
by duty
We are on a mission. We believe there is a better way to do what we do and this keeps us on our toes. We’re our strongest critics which makes us learn together and grow together. And our clients love it – we get to do our best work for them and they reap the benefits.
We like the
way you think
We don’t have hundreds of clients. We start relationships with a few conversations to make sure we are on the same page. This way, we work with clients who are like-minded, who share our values, and who want a partner in their growth journey. It also means that we inevitably have an ongoing and meaningful conversation that lasts for years.
We’re fun
to work with
Does this matter? Of course it does. If you’re getting onto a call or exchanging emails with someone, isn’t it better if you look forward to the interaction? Well, we think so.
We thrive in
challenging industries
Deep understanding and deep knowledge is where we’re at our best. We dig deep, we follow the rabbit holes all the way to where our learning can make us the most useful. As a curious bunch, we thrive on learning and apply this to the very core of the work we do with you. We’ve been happily entangled in industries that span outdoor benches and infant formula, fire trucks and software development, logistics and leisure travel – and we can’t wait to see where this takes us next.
We hate the
Stockholm Syndrome
We do like long-term relationships. We like them when they’re based on mutual benefit. So, we do all we can to reduce our clients’ dependency on us. Very often, we work with our clients’ marketing department to pass on the day-to-day activities that can be handled by in-house resources. We don’t keep working files/code/etc. On the contrary, we document our work in a way that enables our clients to work with any partner and maintain seamless communication.
We’re fun
to work with
Does this matter? Of course it does. If you’re getting onto a call or exchanging emails with someone, isn’t it better if you look forward to the interaction? Well, we think so.
We thrive in
challenging industries
Deep understanding and deep knowledge is where we’re at our best. We dig deep, we follow the rabbit holes all the way to where our learning can make us the most useful. As a curious bunch, we thrive on learning and apply this to the very core of the work we do with you. We’ve been happily entangled in industries that span outdoor benches and infant formula, fire trucks and software development, logistics and leisure travel – and we can’t wait to see where this takes us next.
We hate the
Stockholm Syndrome
We do like long-term relationships. We like them when they’re based on mutual benefit. So, we do all we can to reduce our clients’ dependency on us. Very often, we work with our clients’ marketing department to pass on the day-to-day activities that can be handled by in-house resources. We don’t keep working files/code/etc. On the contrary, we document our work in a way that enables our clients to work with any partner and maintain seamless communication.
ICOM Members & Collaborators
The ICOM Network is an exclusive global marketing network of over 70 like-minded independent agencies with a shared commitment to growth and collaboration.
We are also one of ICOM’s marketing partners, trusted to shape and lead the brand’s internal and external communications.
ICOM Members & Collaborators
The ICOM Network is an exclusive global marketing network of over 70 like-minded independent agencies with a shared commitment to growth and collaboration.
We are also one of ICOM’s marketing partners, trusted to shape and lead the brand’s internal and external communications.
Insights
Fractional Marketing: B2B Marketing Teams for Technical Companies
Unlocking Growth for Complex Products and Services Do you ever feel like you could go hours talking about the technicalities of your business offerings, only to feel like you’re shouting into a…
A Deep-Dive into De-Commoditisation [eBook]
This eBook outlines the four key areas to address and escape the commodity trap: market saturation, feature parity, price-based competition, and lack of brand differentiation. It also covers the common symptoms of…
The Illusion of Sustainability in Real Estate: Why Building Less Harm Isn’t Enough
This article was previously published in Money Mag – May/June 2025 – Real Estate & Sustainability We are not architects, but we are builders – of brands, strategies, and narratives that stand…
Revolution or Evolution: Choosing a New Beginning
Bold moves, or how sometimes new beginnings need Revolution, not Evolution I’m not an engineer or a mathematician, but I appreciate that if you make a number of small improvements to your…
The 4 Day Work Week Initiative, Year 3
Stop us if you’ve heard this one before. This is the third year of our four-day work week experiment, and we have an update. Last year, we increased our four-day weeks to…
Insights
A Guide to De-commoditisation for B2B Businesses [Webinar]
Thank you to everyone who joined the live webinar. If you didn’t join live and would like to access the recording, click the Access Recording button below. This webinar explores what commoditisation…
Fractional Marketing: B2B Marketing Teams for Technical Companies
Unlocking Growth for Complex Products and Services Do you ever feel like you could go hours talking about the technicalities of your business offerings, only to feel like you’re shouting into a…
A Deep-Dive into De-Commoditisation [eBook]
This eBook outlines the four key areas to address and escape the commodity trap: market saturation, feature parity, price-based competition, and lack of brand differentiation. It also covers the common symptoms of…
The Illusion of Sustainability in Real Estate: Why Building Less Harm Isn’t Enough
This article was previously published in Money Mag – May/June 2025 – Real Estate & Sustainability We are not architects, but we are builders – of brands, strategies, and narratives that stand…
Revolution or Evolution: Choosing a New Beginning
Bold moves, or how sometimes new beginnings need Revolution, not Evolution I’m not an engineer or a mathematician, but I appreciate that if you make a number of small improvements to your…
The 4 Day Work Week Initiative, Year 3
Stop us if you’ve heard this one before. This is the third year of our four-day work week experiment, and we have an update. Last year, we increased our four-day weeks to…
Who we are
We’re a close-knit team of curious professionals who strongly believe that there is a more human way for businesses to speak to other businesses.
We were founded in 2004 as a traditional agency and had a lot of fun coming up with all sorts of campaigns for B2C clients. We asked ourselves why B2B was boring and applied ourselves to answering this question. Which leads to who we are today.
We work with clients who are great at what they do, and who could benefit from more clarity of purpose and ethos. We have developed a pathway that makes sure this is reflected in every step of their process, all the way to communication with the outside world.
If you want to dig deeper, head this way ›
Projects
We’ve helped these B2B brands to grow sustainably.
