Videos are rapidly becoming a major part of our online lives, as people and companies are generating more video-content everyday. Think about all the videos you see whilst scrolling through your Facebook homepage, or the amount of time you waste watching clips of babies laughing.
YouTube is the first and perfect example that comes to mind, with a billion users and over 300 hours of video uploads every minute.The era of video has come a long way ever since the first video was uploaded to YouTube, over ten years ago (feel old yet?).
On the web you can find informative videos such as do it yourself tips, lessons, tutorials; or random ones like people proposing to strangers, pranking friends, tickling camels or adorable cat videos (because, for some strange and unclear reason people LOVE cat videos).
There was a time where we needed to have a video camera to record clips, download them on the computer, and then upload them. Today, thanks to smartphones and tablets, we can record everything on the go and upload them directly to the Internet. There are also many applications that allow us to edit the videos directly from our mobile devices, arrange length, colour and luminosity so as to make the videos look better.
It’s clear to see that videos are playing an important role in the world of social media. Youtube, Facebook, Instagram, Snapchat and Vine are some of the platforms that allow and encourage users to produce videos.
Through Vine, people create entertaining and most of the time funny seven-second-videos. Samsung uses Vine to promote their products with simple yet entertaining clips.
Thanks to Snapchat people are now allowed to share experiences almost immediately, and they can choose to do so publicly or privately. For a brand, Snapchat is the perfect tool to remind the audience about a service or product. For instance, if a company is about to launch something new, using Snapchat is the perfect way to remind the people about it.
Communicating and sharing has become easier thanks to videos, as we can now share things with friends and family in real-time. Distance is no longer seen as a boundary, and people are feeling more connected than before.
Growth in video-content and social media means that brands now have a new way to approach and interact with their audience.
Through the use of videos, brands can show the ‘behind the scenes’ of the company, along as sharing some humor and also informational content.
Red Bull uses video content on all their social media platforms. The idea behind their content is to produce ‘active’ video content to represent the energy you can get with their drink. As their motto is ‘it gives you wing’, they back this up with content that makes the user want to do things, such as extreme sports. With 44 million likes on Facebook, 4 million YouTube subscribers and over 110 thousands followers on Vine, Red Bull knows the importance of using video-content to engage more with fans, reach new targets, and build a connection with the audience.
We’re operating in a world where one good video can lead to a massive social following. – Mike Henry