Switch – Digital & Brand Switch – Digital & Brand
Blog
- A Guide to De-commoditisation for B2B Businesses [Webinar]

A Guide to De-commoditisation for B2B Businesses [Webinar]

Thank you to everyone who joined the live webinar.

If you didn’t join live and would like to access the recording, click the Access Recording button below.

This webinar explores what commoditisation is, why it’s a trap, and, most importantly, how to escape it.

It covers:

  • Understanding commoditisation
  • Recognising the symptoms
  • Strategies for de-commoditisation
  • Switch’s Journey & the CATALYST Framework
  • Q&A

Presented by Richard Muscat Azzopardi, CEO at Switch

Access Recording

Webinar Registration Form

Success!

Why it's critical for B2B businesses to create a market of one. [ebook]

This deep-dive is an eBook that outlines the four key areas to escape the commodity trap, and how to recognise when your business is being commoditised before it's too late.

Success!