Switch – Digital & Brand Switch – Digital & Brand
Blog
- A Guide to De-commoditisation for B2B Businesses [Webinar]

A Guide to De-commoditisation for B2B Businesses [Webinar]

This webinar explores what commoditisation is, why it’s a trap, and, most importantly, how to escape it.

It covers:

  • Understanding commoditisation
  • Recognising the symptoms
  • Strategies for de-commoditisation
  • Switch’s Journey & the CATALYST Framework
  • Q&A

Presented by Richard Muscat Azzopardi, CEO at Switch
Date: 2nd April, 2025
Time: 08:00 PT – 11:00 ET – 17:00 CET

Get your invitation

Webinar Registration Form

Success!

Why it's critical for B2B businesses to create a market of one. [ebook]

This deep-dive is an eBook that outlines the four key areas to escape the commodity trap, and how to recognise when your business is being commoditised before it's too late.

Success!