Celebrities sell. If you’ve got budget to spend on celebrity endorsements for your brand, you’ve got a good thing going. But before you make it rain, you need to pick your celebrity carefully. Does their work, their look and their public image reflect your brand values? Are their adoring fans also members of your target audience? Will their endorsement build your brand, or could the collaboration cause damage in the long run?
These brands hit the nail on the head when choosing which celebrity to work with, but their successful collaboration was no accident. Take a look:
Boy George for Dior
Above anything else, Dior is about music, cinema and, most of all, fashion. Boy George embodies all of these aspects, making him the perfect representative for such an iconic fashion label. The androgynous icon symbolises freedom, style and rebellion which are all important values of the brand.