CATALYST:
Reinvention Through
Strategic Narrative

Rekindle the spark.

Remember the excitement when you first started your business? That spark of passion that made every challenge worthwhile?

If you’re feeling lost in the day-to-day grind, unsure of your next move, or stuck on a plateau, you’re not alone. But what if you could reignite that initial fire and take your business to new heights?

CATALYST: Reinvention Through Strategic Narrative

Rekindle the spark.

Remember the excitement when you first started your business? That spark of passion that made every challenge worthwhile?

If you’re feeling lost in the day-to-day grind, unsure of your next move, or stuck on a plateau, you’re not alone. But what if you could reignite that initial fire and take your business to new heights?

Enter CATALYST.

The proven transformative journey designed to bring clarity, purpose, and sustainable growth to your business.

Enter CATALYIST.

The proven transformative journey designed to bring clarity, purpose, and sustainable growth to your business.

Is CATALYST
right for you?

Do you run a B2B company that offers a technical product or service?

Are you excellent at what you do but struggle to communicate it clearly?

Have you reached a sales plateau you can’t seem to break through?

Do you feel your business deserves more recognition in the market?

Are you seeking a more sustainable business model?

Do you want to reach your ideal customers through accurate positioning?

If you nodded along to any of these, CATALYST could be your pathway to transformation.

Is CATALYST
right for you?

Do you run a B2B company that offers a technical product or service?

Are you excellent at what you do but struggle to communicate it clearly?

Have you reached a sales plateau you can’t seem to break through?

Do you feel your business deserves more recognition in the market?

Are you seeking a more sustainable business model?

Do you want to reach your ideal customers through accurate positioning?

If you nodded along to any of these, CATALYST could be your pathway to transformation.

What makes CATALYST unique?

Think of CATALYST as the Apple Mac of business transformation.

A seamlessly integrated suite of services by a single team of experts who work as one. Our tried and tested method works from the inside out, creating all the necessary building blocks for sustained growth and unmatched resilience.

What makes CATALYST unique?

Think of CATALYST as the Apple Mac of business transformation.

A seamlessly integrated suite of services by a single team of experts who work as one. Our tried and tested method works from the inside out, creating all the necessary building blocks for sustained growth and unmatched resilience.

BRAND FUNDAMENTALS
  • Uncover your core purpose
  • Define your values
  • Clarify your mission
VISUAL IDENTITY
  • Develop a cohesive look
  • Revisit identity and visual architecture
  • Design brand guidelines
NARRATIVE CRAFTING
  • Craft your unique story
  • Articulate your differentiators
  • Build your brand voice
COMMUNICATION STRATEGY
  • Plan your outreach
  • Identify key channels
  • Plan content calendar
CONTENT CREATION
  • Bring your message to life
  • Develop thought leadership
  • Create engaging assets

All from one team that gets you and your business.

BRAND FUNDAMENTALS
  • Uncover your core purpose
  • Define your values
  • Clarify your mission
VISUAL IDENTITY
  • Develop a cohesive look
  • Revisit identity and visual architecture
  • Design brand guidelines
NARRATIVE CRAFTING
  • Craft your unique story
  • Articulate your differentiators
  • Build your brand voice
COMMUNICATION STRATEGY
  • Plan your outreach
  • Identify key channels
  • Plan content calendar
CONTENT CREATION
  • Bring your message to life
  • Develop thought leadership
  • Create engaging assets

All from one team that gets you and your business.

The CATALYST journey

The CATALYST Journey

UNIT 1

Introspective Discovery

We begin with a deep dive into your business, uncovering your unique formula for success. Through a series of discovery sessions, we’ll document what makes your business tick and what drives you as a leader.

UNIT 2

Brand Expression

With a solid understanding of your business’s core, we build your brand expression. This includes your visual identity, tone of voice, and key messaging – all aligned with who you truly are.

UNIT 1

Introspective Discovery

We begin with a deep dive into your business, uncovering your unique formula for success. Through a series of discovery sessions, we’ll document what makes your business tick and what drives you as a leader.

UNIT 2

Brand Expression

With a solid understanding of your business’s core, we build your brand expression. This includes your visual identity, tone of voice, and key messaging – all aligned with who you truly are.

UNIT 3

Business Objectives

We then align your newfound clarity with your business goals. This unit focuses on translating your brand into actionable strategies for growth and market positioning.

UNIT 4

Communication Rebirth

The final unit is about bringing your new narrative to life. We’ll refine your communication channels, create compelling content, and set you up for ongoing success.

UNIT 3

Business Objectives

We then align your newfound clarity with your business goals. This unit focuses on translating your brand into actionable strategies for growth and market positioning.

UNIT 4

Communication Rebirth

The final unit is about bringing your new narrative to life. We’ll refine your communication channels, create compelling content, and set you up for ongoing success.

The CATALYST promise

Through CATALYST, your business will:

✓    Have a clear direction and roadmap for future growth
✓    Boast a team united by a shared purpose and vision
✓    Attract ideal clients beyond your immediate network
✓    Communicate consistently and compellingly across all channels
✓    Proudly showcase your unique value proposition
✓    Achieve pricing and sales volumes that matches your excellence
✓    Enjoy increased brand equity and market recognition
✓    Have a sustainable model for ongoing growth and resilience
✓    Establish yourself as a thought leader in your industry
✓    Become an authoritative voice that clients seek out
✓    Have a clear direction and roadmap for future growth
✓    Boast a team united by a shared purpose and vision
✓    Attract ideal clients beyond your immediate network
✓    Communicate consistently and compellingly across all channels
✓    Proudly showcase your unique value proposition
✓    Achieve pricing and sales volumes that matches your excellence
✓    Enjoy increased brand equity and market recognition
✓    Have a sustainable model for ongoing growth and resilience
✓    Establish yourself as a thought leader in your industry
✓    Become an authoritative voice that clients seek out

The CATALYST difference

The CATALYST difference

360º view

We don’t just focus on one aspect of your business – we transform it from the inside out.

360º view

We don’t just focus on one aspect of your business – we transform it from the inside out.

Completely custom

This isn’t a one-size-fits-all solution. CATALYST is customized to your unique business and goals.

Completely custom

This isn’t a one-size-fits-all solution. CATALYST is customized to your unique business and goals.

A team
of experts

You’ll work with a team led by entrepreneurs who are business school alumni (Stanford and Grenoble), with decades of experience.

Completely
collaborative

This isn’t a typical consultancy where we dictate changes. You’re involved and engaged at every step.

A team of experts

You’ll work with a team led by entrepreneurs who are business school alumni (Stanford and Grenoble), with decades of experience.

Completely
collaborative

This isn’t a typical consultancy where we dictate changes. You’re involved and engaged at every step.

Long-term vision

We’re not after quick fixes. CATALYST sets you up for sustainable, long-term success.

Long-term vision

We’re not after quick fixes. CATALYST sets you up for sustainable, long-term success.

Authority building

We position you as a thought leader, making your business the go-to authority in your field.

Authority building

We position you as a thought leader, making your business the go-to authority in your field.

Don’t just take our word for it

Don’t just take our word for it

“Their strategic approach to thought leadership content has elevated our brand and positioned us as authorities in our field.”

Abraham Agopian
CEO, Tepia

“What I love about this team is that they take on every project with enthusiasm, proactively suggest ways to run operations more efficiently and are always positive, no matter how big the challenge.”

Emma Keenan
ICOM, President & CEO

“Quality stands the test of time – when I refer to the strategy documents several years later, and they are still so relevant and fresh!”

Christine Gingell
CMO, Vivendo Group

“After going through this, we all feel like we understand Cleverbit better than before. It’s made everyday decisions easier, as we now have a solid understanding to build on.”

Eman Zerafa
CTO, Cleverbit

“Everyone at Switch is excited to help us share our values and story with the world. The whole team understood us quickly; we share the same language – they picked up our market quickly and how we can best communicate.”

Catherine Barratt
Managing Director, Furnitubes

Is CATALYST right for you?

CATALYST is perfect for:

✓    Small to medium-sized B2B businesses
✓    Companies with technical or complex product offerings
✓    Business owners ready for transformative growth
✓    Leaders seeking to document their unique formula for success
✓    Teams looking to break through plateaus

CATALYST might not be for you if:

✕    You’re looking for a quick fix or overnight results
✕    You’re not ready to commit to a thorough process
✕    You’re not open to deep, sometimes challenging introspection

Remember, the perfect business doesn’t exist… but together, we can come really close.

Are you ready for business transformation?

CATALYST isn’t a quick fix – it’s an investment in the future of your business. If you’re ready to embark on a journey of rediscovery and growth, let’s chat.

Let’s see if we click. After all, we believe the best partnerships start with genuine connections. This initial call is a two-way street – a chance for both of us to ensure we’re the right fit for each other.

Not quite ready for CATALYST?

We get it. Transformation takes time.

If you’re looking for more immediate solutions, check out our other offerings:

60-day positioning bootcamp

Sharpen your market position in just two months.

Get Started →

Total brand overhaul

Refresh your brand identity and messaging.

Kick Off →

Lead Gen by Thought Leadership Program

Establish your authority and attract quality leads.

Dive Deeper →

60-Day Positioning Bootcamp

Sharpen your market position in just two months.

Get Started →

Total Brand
Overhaul

Refresh your brand identity and messaging.

Kick Off →

Lead Gen by Thought Leadership Program

Establish your authority and attract quality leads.

Dive Deeper →

Your story deserves to be told

Every business can benefit from the power of clarity, curiosity, and collaboration.

We’re here to help you rediscover the joy of being a business owner – the excitement that drove you when you first started out.

Let’s work together to tell your story in a way that resonates, differentiates, and elevates your business. It’s time to really unlock your potential and become the undisputed authority in your industry.

FAQs

The CATALYST journey is divided into four units. Each unit focuses on a different aspect of your business transformation.

CATALYST is ideal for small to medium-sized B2B businesses, especially those with technical or complex offerings that struggle to communicate their value clearly.

CATALYST is a collaborative process. While we guide you through the transformation, your involvement and insights are crucial at every stage.

By the end of the CATALYST process, you’ll have all the tools and knowledge to continue growing your business. However, many clients choose to maintain an ongoing relationship with us for continued support and refinement.

While CATALYST provides you with powerful tools and strategies for growth, success ultimately depends on implementation and market factors. We give you the best possible foundation and position you as an industry authority, but it’s a journey we undertake together.

Throughout the CATALYST process, we work to position you and your business as leading voices in your industry. This includes developing a content strategy, crafting authoritative pieces, and creating opportunities for you to share your unique insights and expertise.

Interested in Catalyst?
Chemistry check first.

    What would make your business better? (select all that apply)