Getting Specified Consistently:

A Guide for SME Manufacturers

Getting Specified Consistently:

A Guide for SME Manufacturers

73%

of products that get specified
end up in the actual project.

60%

of the time, architects know which products they’ll specify before actual specification begins.

Here’s how to enter that circle of trust.

73%

of products that get specified end up in the actual project.

60%

of the time, architects know which products they’ll specify before actual specification begins.

Here’s how to enter that circle of trust.

Take your brand from a one-of-many supplier to the irreplaceable partner for architects and designers.

Manufacturers who win consistently are those that understand that successful specification goes beyond product features. It’s about building deep, resilient trust. This guide is designed to help manufacturers with great products do just that.

Inside, you’ll discover a proven five-pillar system that shows how brands command loyalty, show how expertise can turn into authority in the field, and engineer a digital presence that integrates them into specifiers’ workflows.

This is your guide to understanding the modern specifier, showing why your product is unique, and building the lasting relationships that lead to consistent, high-value projects.

Take your brand from a one-of-many supplier to the irreplaceable partner for architects and designers.

Manufacturers who win consistently are those that understand that successful specification goes beyond product features. It’s about building deep, resilient trust. This guide is designed to help manufacturers with great products do just that.

Inside, you’ll discover a proven five-pillar system that shows how brands command loyalty, show how expertise can turn into authority in the field, and engineer a digital presence that integrates them into specifiers’ workflows.

This is your guide to understanding the modern specifier, showing why your product is unique, and building the lasting relationships that lead to consistent, high-value projects.

If you prefer a conversation with the guide’s author, Richard,
click here to book a call with him.

“Everyone at Switch is excited to help us share our values and story with the world. The whole team understood us quickly; we share the same language – they picked up our market quickly and how we can best communicate.”

Catherine Barratt
Managing Director, Furnitubes

29% increase in product enquiries in the span of a year thanks to improved brand clarity and focused communication, all aiming for better quality specifications.

“Switch made the process seamless and the results are stunning. The team delivered excellent results that truly emanates my vision for the brand.”

Nitasha Sewwandi
Chief Marketing Officer, Bluestream