Business with a conscience
We believe that business can, and should, be a force for good.
Focus on Purpose and People inevitably leads to Profit.
Sustainable Success
True success is measured in the positive impact we have on our people, our societies, our clients, our planet, and of course, our bottom line.
Kindness
as a Strategy
We believe that kindness
and empathy go beyond moral
imperatives. They deliver strategic
advantage to business.
Continuous
Improvement
We celebrate every step towards better business practices, no matter how tiny. We understand that perfection shouldn’t hinder progress.
Innovation
for Good
We’re committed to finding innovative solutions that create value while minimizing harm to our environment and society.
Our Definition of
Better Business
We define ‘better business’ broadly, recognizing that significant change often comes from small, consistent improvements. Our vision of better business includes:
Environmental Responsibility: Businesses that actively work to reduce their environmental impact, even if it’s just a 10% reduction in emissions.
Social Impact: Companies that contribute positively to their communities and society at large.
Employee Well-being: Organizations that prioritize the fulfillment and growth of their team members.
Ethical Practices: Businesses built on principles of fairness, transparency, and integrity.
Sustainable Products: Companies creating products designed for longevity, reducing overall consumption.
Inclusive Growth: Businesses that foster a thriving ecosystem where companies of all sizes can prosper.
True Diversity: Businesses that are women or minority-led, businesses who celebrate diversity and make it an integral part of who they are.
Walking the Talk: We hold ourselves to the same standards we expect from our clients.
Continuous Learning: We’re always evolving, learning from our experiences and our clients to become better every day.
Creativity with Purpose: We use our creative skills not just to make things look good, but to drive meaningful change.
Collaborative Growth: We see our clients as true partners in our journey towards better business practices.
Mutual Respect:
We prioritize partnerships built on kindness and respect. Our team’s well-being is non-negotiable, and we seek clients who value and appreciate our people.
Fair Compensation:
We believe in sustainable business practices, which include fair compensation for services. We partner with businesses that understand the value of quality work and are willing to invest in it.
Flexibility:
We’re committed to making a positive impact, even when budgets are tight. If you’re passionate about creating change but face financial constraints, let’s talk. We often find creative solutions or offer pro-bono work for causes we believe in.
Ethical Business Practices:
We seek partners who align profits with purpose. If you’re a profitable enterprise, we expect fair negotiations that respect the value we bring, rather than aggressive cost-cutting at the expense of quality and sustainability.
Our goal is to build long-term, mutually beneficial relationships with our clients. We believe that by setting clear expectations and aligning our values, we can create impactful work that drives positive change in the world.
Our Reality
We’re not just saying this, and even though we don’t want to brag, we take immense pride in leading our team with kindness, too. We do walk the talk, here are some of the ways in which we do so:
