What is it?

Facebook now provides the option to save replies – these are replies you frequently use which you may keep close at hand.
This way, if you get many messages asking you what’s found in the “Surprise chicken casserole” you can quickly hit the saved reply instead of typing it out each time!


 

Why do we love it?

You can create saved replies and insert automatic fields which will include information lifted from the page such as the person’s name, the admin’s name, and even your URL and address.
It makes life easier, and for those who receive many messages during the day, this will definitely be a mini life saver as it can really help boost productivity.
The second change is still related to Facebook messages but in a different aspect.
Welcome, to the new green icon.

Okay, so you might not have seen this anywhere yet because from what we’ve gathered, it’s still being rolled out.
However we did notice that one of the pages we manage had this:

What’s this?

Basically it looks as though Facebook will be adding the little green icon to pages that have high response rates to the messages they receive. And by high we mean high! To get the icon you’ve got to respond to 90% of all your messages and have a median response time of 5 minutes.

Why do we love it?

This means that brands who care about their customers will be rewarded by having the icon showing that they’re quick. This in turn will improve their customer/brand relationship and also improve customer loyalty.
So keep your eyes peeled and get ready to start answering those messages ASAP.

The post Facebook for business update. Have you spotted it? appeared first on Switch - Digital & Brand.

First off – how will this affect you?

This depends on your answer to the next question:

Is your site mobile friendly?

If you’re not really sure, then you can check out what Google itself thinks. Just insert your website’s address here and you’ll learn soon enough.There’s no ranking, your site either passes the test or it fails it.
Passed the test? Then this is good news for you. You now have an advantage over people whose sites fail the test on mobile searches. Failed? Going forward, when people use mobile phones to search for keywords that you ranked well on previously, your site’s ranking will drop down the rankings.

Why should I care?

These two (identical) statistics should make you care:

• Up to 80% of Internet users use smartphones to search.
• 80% of local searches that originate on mobiles result in a conversion.

With numbers like these, the only thing that remains surprising is why not more people are putting a bigger effort into making their website mobile-friendly.

What should I do?

Simple – if you don’t have a mobile-friendly site, then get in touch with your favourite web design agency (us, quite naturally) and get us working on a site immediately. If you’re not quite ready for that, the least you can do is start creating some new pages that are mobile-friendly. The ranking is based on pages, not whole sites, so this way you can start winning Google over on your new content.

The post FAQ special – Is your site ready for Google's biggest update in years? appeared first on Switch - Digital & Brand.