Here’s the how and why:

Whenever a Page will make use of such spammy content, systematically and repeatedly, Facebook will start decreasing the reach of such posts. This will result in lower engagement and reach of the Page. Ultimately, using engagement bait content will be counterproductive. The reason for this fight against engagement bait is that Facebook wants to encourage authenticity and promote meaningful conversations on the platform through the use of relevant content.
We’ve all been guilty of using this ‘cheat’ at some point or another, but Facebook is finally drawing a line and no longer allowing over-use of this sort of content to increase engagement and reach.
We need to keep in mind that Facebook’s ultimate goal is for the consumer to remain on the platform, and unfortunately, due to the continuous spam content, people had begun to lose interest in Facebook’s newsfeed.
This isn’t the first time that Facebook has waged war on bait. Remember when all the articles shared on Facebook would have these kinds of titles “You won’t believe what happens next”? We do too. Well, Facebook has managed to find a way to reduce that sort of content, and they will be doing the same with spammy posts.
One month into 2018, we’ve already seen a difference in the content displayed on our newsfeed, and this is just the beginning.
So what does that mean for businesses on Facebook? It’s a great opportunity to start producing good quality content which is both interesting and engaging.
Remember to please tag your grandparents in the comments and share this article with your pet. Thanks. ????

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1. The beginner’s guide to monitoring the right metrics on Google Analytics

Google Analytics doesn’t look like it’s going anywhere anytime soon – it’s far too useful- so you can be sure that knowing the basics will equip you with the tools you need to figure out future updates and changes.

2. Growth hacking: How to use Twitter to drive traffic to your site

If you need to improve your twitter appeal then this is the perfect post for you. Find out just what you need to do in order to go from zero to hero and really get the most out of your Twitter account.

3. 10 simple growth hacks for your business’ Instagram feed

Instagram can be a great way to interact with your audience – especially if your audience is a slightly younger one. Get people hyped up and inspired with smart and creative posts which will boost your brand’s appeal and drive traffic to your site.

4. FAQ Special – Is your site ready for Google’s biggest update in years?

If you haven’t heard about Google’s Mobilegeddon then perhaps you’ve been living under a rock. We’ll forgive you. Here’s your chance to update yourself on what’s going on in the world of Google and how it’s going to affect you.

5. How to be heard above the noise

From our Office Bloggers series this blog post will give you the boost of inspiration you need to make sure you’re heard above the noise. Find out what it is you need to do to make sure that what you’re saying is useful and impressive.

6. Introduction to Online Advertising – Part 1

This one’s pure gold! We’ve given you a break down of what goes into online advertising, showing you the ins and outs and what different terms mean. Definitely one to be bookmarked for future reference! Check it out.

7. Be Trustworthy: why heart-centred marketing could be your game-changer

With digital marketing becoming more personal and person-focussed it’s important to instil a sense of trust within your brand. If your customers trust you then you’ve got it all. Find out how to be trustworthy and up your game.

8. Independence Day: Why a future-proof WordPress site is the way to go

We build sites to last. We use WordPress for a variety of reasons, but the main one is that it’s future-proof. This makes things simpler for us and the clients. Find out why it’s so important to have a future-proof website and how this could benefit your business.

9. 10 GrowthHacking tips for your next email marketing campaign

E-mail marketing can make or break your campaign. This post provides valuable insight into what you should do to ensure that you’re always on top. Check it out!

10. Simplicity: or how you interact with humans and machines for a winning website

Websites are built to be used by humans, that means that machine and man must interact. This post looks into how to have a website that’s functional but aesthetically pleasing and that will give users the best experience possible.

If these don’t provide you with the information you need to navigate through the digital marketing landscape then why not pop in for a chat? 

The post The recap – Our top ten blog posts you should have read appeared first on Switch - Digital & Brand.

Instagram for Business tutorial

Instagram started off way back in 2010, however it was only over the past few years that it really became huge. Huge enough for even marketers to start using it!
Originally a social media platform where users could share polaroid-style snaps, Instagram has grown to a state where companies use it to reach out to particular audiences. Of course, it’s up to you to know whether Instagram is right for you, but if you think that there’s even a slight possibility that it is, then read on to find out how to make the most of it.

1. Know your audience

You’ve got to know who you’re communicating with. Instagram is generally used mainly by a younger crowd, with most users’ ages ranging from early teens to late twenties. Moreover, most Instagram users are female, which explains why big brands like TopShop make it a point to invest time in creating great content for their Instagram followers.

2. Refine your brand strategy

If you’re doing your marketing well, then you probably have a brand strategy. (If you don’t, last week’s article will help you get started). It’s important that when setting up an account on a different social media platform you keep the same brand identity. Use the same colours, logo, and tone of voice for a consistent, recognisable feel.

3. Separate your content

Facebook, Twitter, LinkedIn, Pinterest, and Instagram all have similar things in common, but at the end of the day they are successful social media platforms because they’re not replicas of each other. So if these social media platforms aren’t exactly the same, then neither should your content be a copy + paste from one platform to the next. Learn what works and what doesn’t and adapt your style in order to pitch the same information to different demographics.
After all, the same people could be following you on different social platforms – if all they see is repeated content, they’ll lose interest. If you keep things interesting by offering different content for each platform, you’ll keep them checking in again and again.

4. Follow sparingly

Ideally once you’ve created your account you’ll announce it on other social media platforms, inviting people to follow you on Instagram. Once people do start engaging with your brand, keep calm. Don’t follow everyone back.
Be nice, but don’t be desperate. If an Instagram account has 200 followers but is following 600 then something is clearly wrong in the marketing department. Keep your follower to following ratio at a stable level, where you’ve got a majority of followers. You’re not expected to follow everyone back, you’re a business… not an attention-seeking teenager. Remember that it’s quality over quantity. (Check out the discrepancy on Intel’s Instagram account! That’s right, with a little creativity, any brand can be an Instagram hit.)

5. Social Media flirting

Flirting? Yes!
While we’ve just explained that you shouldn’t go crazy and follow everyone back, you are allowed to flirt. Find companies with similar interests and keep an eye on their posts, like the ones related to your work, and even comment if you feel it’s the right thing to do! Don’t be shy to do the same with fans. Look up trending topics and like posts by people with similar interests. They might get curious to see who you are, and they might even follow you back. Just remember to be subtle and play it cool – just like flirting in the real world.

6. Engagement

This one’s a no brainer, but we’ll say it just to make sure it’s clear. Engage your audience. Keep in mind that they’re human beings and like to be treated that way. Be friendly, informative, and witty. Reply to comments, even if it’s just a simple “thanks, have a great weekend”. People like to feel appreciated and are always flattered when brands respond.

7. Show your fun side

First of all, if you’ve read this point and find yourself desperately trying to figure out what your fun side is, you might want to rethink your marketing strategy. If you’ve got a fun side don’t be afraid to show it. Whether it’s a costume party at the office, or a funny quote about the business you’re in, don’t be shy!

8. Faces, faces, faces

Imagine if you’re scrolling down a feed, faces automatically catch your eye. Throwing in a slightly different post every once in a while and instead of uploading a picture of your product, upload a picture of the staff, or a happy customer!

9. Good visuals

Speaking of visuals, when uploading photos be sure that they’re good quality. Don’t go crazy with filters, (sometimes they’re not even necessary), and try to include an artistic flair to your photos. Whether it’s stacking products in an eye catching way, or placing them in a different location (try a pair of sunglasses on a dazzling beach), be creative, giving your followers something different to look at each day.
Oreo excel at this. They have 1 product: A classic cookie. The cookie has looked the same for years and years, but they always manage to show it in a different light through great images that keep fans hooked day in, day out:

10. The special club

Make your followers feel as though they’re part of a special, elite club. Create competitions just for them, or have special giveaways targeted to Instagram followers only. It will boost brand loyalty, attract more people to follow you on Instagram, and make your followers feel appreciated. And we all know that a happy customer is a loyal customer!
If you feel you’re now confident enough to join Instagram and start marketing, why not check out this handy post on GrowthHacking your way to the top by using the platform?

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