InDecision

Aimee Muscat — Fri, 04 Sep 2015 08:27:51 +0000

I have a hard time making decisions for myself. No matter how big or small the decision, indecisiveness takes over and it can be paralyzing. Three years ago I was faced with the most difficult decision of my life so far – choosing between University courses.
After endless weeks of pondering the dilemma and going through the guide to all undergraduate programs and courses available a zillion times, I finally decided to pursue a degree in Communication Studies. All throughout my time at University, I had never felt like I knew for sure that this is what I wanted to do in life. But that all changed in the beginning of my summer holidays, when I was lucky enough to be called in for an interview – which completely changed my mindset.
Of course, being the panicky person that I am, I had countless negative thoughts racing through my head – telling me that I didn’t have what it takes to get the job.

I pulled myself together long enough to get through the interview and surprise, surprise: I did get the job!
Three months in and I can honestly say I’ve had the best experience ever! I’ve had the privilege of working shoulder to shoulder with the best in the business – from marketers and writers, to photographers and designers. I learned so much, perhaps more than any University could ever teach me.
I’ve also done some unexpected things along the way.

Exhibit A:

Yep. I was getting paid to sit on a toilet while holding a mic – my job’s awesome, isn’t it?
But most importantly, for once I feel I might have actually made the best choice possible for myself as this is definitely something I can see myself doing more of in the near future. I feel that this experience fueled me with a much needed confidence boost and a lot of self-belief.
Although my journey here at Switch is sadly coming to an end, I’ll carry the knowledge that I’ve gained with me throughout my studies and future career.
I’m going to miss working with these crazy bunch of people, the way they treat lunchtime like a relegious experience, the “Għidu ċajta” that runs like clockwork at 3:00 in the afternoon and other random bits-n-bobs that happen during the day that leave us gasping for air.
Hopefully this isn’t goodbye, but a see you soon.

The post InDecision appeared first on Switch - Digital & Brand.

My experience in digital marketing

Florsicia — Fri, 14 Aug 2015 07:58:07 +0000

When I knew I would be working in a digital marketing agency, I said to myself “Ok, I will probably do the same things I learnt at school and that I did in my last internship, no worries.” I used to work as an assistant in marketing and sales, and as an assistant community manager in a marketing department, where I had to use social networks to improve some products’ reach – so I had some experience in the area. Then, my first day at Switch Digital arrived and I didn’t know what to do, I couldn’t even understand what was going on around me. I just didn’t know how it works.
I like writing short posts on Facebook, and I sometimes share what I like or don’t … but I never thought about combining both. I mean increasing brand awareness in order to make people follow a brand or a company, and buy their products. It’s simple but I had to join Switch Digital as an intern to learn about it and moreover, to learn that it works !

As a customer, I don’t really react to digital advertisements or online shopping. To be honest, I prefer direct contact, and I make my decision in the actual shop and get my stuff straight away. I think I only ever took part in a competition once, it was a draw to win a pair of sneakers- I didn’t win. I used to wonder why people keep participating in these competitions if they know they have only one chance in 1000 to win. But everyone has his own opinion and I have to be honest, thanks to my internship I am now enjoying it when a new competition launches because you can see how people are involved in your company and brand. I like to brainstorm about new ideas, and think of how people will like it and want to be a part of it.
Right now, I know I can be more confident about digital marketing as a client because I know there are real men and women behind the screen. They are trying to understand our needs and do their utmost to get the brand across to us. They keep us informed about the latest news and give us a chance to be involved in the company life. As an intern, and maybe later as a professional, I now know that the objectives are the same, just with different tools. I am aware that digital marketing is indispensable especially for the next generations who are ultra-connected. People are on their computer and mobile phones more and more often, searching for new advantages or just surfing to get informed any hour of night or day.

The post My experience in digital marketing appeared first on Switch - Digital & Brand.

intern Archives - Switch - Digital & Brand

InDecision

Exhibit A:

My experience in digital marketing