Basic points

#1 Create an account

The first thing to do is to create an account on YouTube for your company. For this, create an account on Google thus you will be able to have access to all Google Applications such as Gmail, YouTube, Google +. This part is not complicated you’ll just have to fill a form with your data.

#2 Create your Channel

Now that you signed in on YouTube with your Google login and password click on ‘My Channel’, a window appears, do not click Ok but click on “To use a business or other name”, there you can put the name you want,  but don’t  a name which is  too complicated since you want the customer to find you quickly.

Congratulations you are now on your YouTube dashboard!

#3 Upload your videos

So you’ve got a Google and YouTube account, now every time you’ll sign in on YouTube you’ll see an “upload” button on the top of the page just next to the search bar. Click on this button and select the file from your desktop.

#4 Make users find you

While it’s uploading, provide information about your video since it’s always better when viewers know where it comes from and what the topic is about. The title has to be appealing and clear to make viewers find it easily. Indeed the title represents between 80% and 90% of your visibility.
The description is also important as it will let you talk about the video. No need to make it long as normally everything is on the video but you can give some details about the company and adding your website link can be beneficial. A very important point is the tags, make sure they are suitable to your video, since this will help your clients to find you more easily. You can also choose to publish the video straight away or schedule it for later.

#5 Obey the law

This point is a little bit obvious but it’s quite important to mention. If you’re uploading a video that you found on other website don’t forget to add the copy right. Even if YouTube is kind of cool with it, as a company you have to obey this point just because a penalty is never good for your image!

Strategic points

 #6 Stand out from the competition

As a professional, you obviously know that you have to monitor your competitors, knowing their offers, products and behaviour. It also applies to YouTube. Have a look to what your competition is doing and simply try to make it different. Making a video is the opportunity to get off the beaten track. You can be less formal and make a topic funnier. And remember it is always worse to bore a customer than shock him/her a little bit.

#7 Be active and representative

Go through your YouTube channel every day, checking what kind of feedback you’re getting from people, replying to comments where necessary, and planning your next post. Keep your content relevant, making sure that it fits in with your business’ field. Run a google search and see what’s new in your market. You have to make customers want to see more and make them look forward for the next video!

#8 Extend your knowledge

Even if you are working on on-line marketing or as a community manager and you know a massive quantity of visibility strategies, do not hesitate to learn more and more. You can easily find good tutorials on How To get More Views On YouTube for example. We learn something every day and professional advice is always welcome.

#9 Share it!

‘Share’ is the main word of this century, of course you will share your video on YouTube mainly, but you can also add a link on your website, blog etc. The more you share it the more it will be watched. The goal is for the viewers to share it again as a virtuous circle.

#10 Quantify and interpret your success

Sometimes you can’t quantify the impact of your activity on your audience according to the media you’re using but on YouTube you’ll have exactly the numbers of views. Then ask yourself, ‘which kind of video is more successful and gets the more views over my different content?’ If you see that a special kind of video is not appealing, stop doing it, you’ll waste your energy. Take benefit from your successful productions and try to use the style for other videos.

The post YouTube marketing: Get more visibility in only 10 steps appeared first on Switch - Digital & Brand.

1. Your Company Profile

Of course, the first thing you need is a Company Profile. Create it by going onto your own LinkedIn account, then going to the “Interests” tab > Companies > Create Company Page. From there you can begin setting up your page. Include any relevant information, a company logo, and a banner.
Be sure to update the page with any relevant information. Your page is a reflection of your company and its work ethic so make it the best it can be!

2. Connect

The next step is to start setting up connections. Connect with employees, clients, and other companies with the same interests. This keeps you informed about what’s going on around you and also allows people to see what your company is up to. Connections on LinkedIn are highly useful and could lead to potential clients.

 3. Keep the ball rolling

Don’t take the business card approach when managing your LinkedIn account. Update the page frequently so as to have it constantly turning up in your connections’ feeds. This could benefit your relationships with followers because they become familiar with your brand, as well as the content you upload and produce.

4. The funnel effect

If you produce amazing content you could easily generate leads back to your website. Much like a funnel, use LinkedIn (along with other social media) to direct people to your website. A clear call to action would be perfect for this.

5. Job postings

One of the great features of LinkedIn is that it allows you to post vacancies. You have two levels of vacancy advertisement to choose from: first off, you can start with a listing in the ‘Jobs’ section on the network, which is similar to the ‘Classified’ section of a newspaper. Potential applicants can browse the page and choose to apply once they come across your posting. You can then take this to the next level and spend a little bit of budget to promote your listing. In this case, your post will pop up in the right hand column of LinkedIn’s homepage, and you can even select the job type to only target advertising towards relevant candidates. This is yet another reason to maintain an attractive and frequently updated page – the better your page, the better the candidates that will choose to work with you.

6. Different audience – different style

Clearly, LinkedIn isn’t like Facebook or Twitter. It’s more serious, catering for people who know exactly what they want out of their connections. Adapt your style for a LinkedIn audience so as to maximise the power of your content. However, just because it’s slightly more serious, it doesn’t mean it’s not a social platform. So while keeping it professional, don’t forget to have a bit of fun and keep a human element.
L’Oréal do this by asking their followers questions so as to engage and interact with them.

7. Group up

LinkedIn allows you to create groups, bringing together people with similar interest and opinions. Used well, this could easily boost your connections and relationships with others, acting as a goldmine of information. Plus, posting relevant and informative articles in groups will help you establish your position as a thought leader in the industry.

8. It’s about who you know

Sometimes, it’s the small relationships formed online that could make all the difference. By following people, looking at their connections and following those connections in turn, you could easily build up your network and get in touch with the right people.

9. Visuals stand out

It’s very obvious that LinkedIn is quite plain. That’s why having great visuals in your content is important. Visuals will attract a person’s attention and draw them in. Even something as simple as a recurring colour could make a difference.
Evernote do this with their sneaky addition of green in their images.

10. Trust

Above all, LinkedIn gives off a sense of trust and reliability. Recommendations, followers, and endorsements all serve to build a brand’s reputation, making it look more human. Add this to brilliant content and management and you’ve got yourself a winning recipe.
And that’s a wrap, you can now go ahead and create your company profile and start working on getting your brand noticed!

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