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	<title>de-commoditisation Archives - Switch - Digital &amp; Brand</title>
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		<title>A Guide to De-commoditisation for B2B Businesses [Webinar]</title>
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		<dc:creator><![CDATA[Richard]]></dc:creator>
		<pubDate>Tue, 18 Mar 2025 10:49:04 +0000</pubDate>
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					<description><![CDATA[<p>Thank you to everyone who joined the live webinar. If you didn&#8217;t join live and would like to access the recording, click the Access Recording button below. This webinar explores what commoditisation is, why it&#8217;s a trap, and, most importantly, how to escape it. It covers: Presented by Richard Muscat Azzopardi, CEO at Switch</p>
<p>The post <a href="https://switch.com.mt/decommoditisation-webinar/">A Guide to De-commoditisation for B2B Businesses [Webinar]</a> appeared first on <a href="https://switch.com.mt">Switch - Digital &amp; Brand</a>.</p>
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<p>Thank you to everyone who joined the live webinar. </p>



<p>If you didn&#8217;t join live and would like to access the recording, click the Access Recording button below.</p>



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<p>This webinar explores <strong>what</strong> commoditisation is, <strong>why</strong> it&#8217;s a trap, and, most importantly, <strong>how to escape it</strong>.</p>



<p>It covers:</p>



<ul class="wp-block-list">
<li>Understanding commoditisation</li>



<li>Recognising the symptoms</li>



<li>Strategies for de-commoditisation</li>



<li>Switch&#8217;s Journey &amp; the CATALYST Framework</li>



<li>Q&amp;A</li>
</ul>



<p>Presented by <a href="https://www.linkedin.com/in/richardmuscatazzopardi/">Richard Muscat Azzopardi</a>, CEO at Switch</p>



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<p></p>
<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://switch.com.mt/decommoditisation-webinar/">A Guide to De-commoditisation for B2B Businesses [Webinar]</a> appeared first on <a href="https://switch.com.mt">Switch - Digital &amp; Brand</a>.</p>
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