And we’re not just saying that.

For 2020, online traffic was 24% higher than it is now for the same month. Daily use of social media increased for 4 in 10 internet users globally, and apps that prioritised video and audio saw a marked jump in their popularity. 

With a sizable portion of the world’s consumers captive, it should have been a golden era for brand communication. 

The reality was different. 

Brands did capitalise on the benefits of having an audience that couldn’t escape advertising – but it didn’t always work out. They had to tread carefully to make sure that the audience they were speaking to didn’t turn away from the ads they’d taken time to put together; that those ads struck home, and turned into profit. 

A year ago, we wrote our eBook on how brands could do that (psst! it’s free – take a look!). 

A year later, we’re taking a look at what we wrote and seeing how it’s changed. 

Social Media: General

In 2020, we finished off our social media chapter with the following tips: 

1. Your tone needs to be relevant to the situation – show empathy and awareness.
2. Get creative. Look for alternative ways to create value for your customers, to support and educate them, whether it’s about your industry or the current situation.
3. Quality over quantity – don’t let your brand speak because it wants to say something. Your brand need only speak when it actually has something to say. 
4. Be relevant but not necessarily by speaking about the current situation. Everyone else is doing that. Be empathetic but also original. 
5. Engage with your audience by asking for direct feedback. Uncertain times are no time for broadcasts, they are times for active conversation.

In 2021, we say: 

The more we get into the days after the initial pandemic panic, the more we’re starting to see that COVID-19 didn’t exactly break the mold on communicating and advertising: it just brought to light what we always knew all along. 

The tips that we wrote in 2020 hold value today, they’ll hold value tomorrow, and they’ll hold value a hundred years from now. 

People are obsessed with social media. 

It’s where they go, whether it’s to look for news, follow their favourite celebrity, or dig up something to form an opinion on. For brands, this is a good thing: an audience on social media is an audience you can track, analyse, and monetise. 

But you need to know how to hold onto that audience first. 

And to hold onto that audience, you need to be human. Your social media needs to be human. Your brand needs to be human. 

You need to be human. 

Social Media: Strategies

In 2020, we wrote: 

Should I change my social media strategy? Yes, but let’s pick that apart. Firstly, no matter what product you’re selling, you should definitely take the time to look through your editorial calendar for the next few months, and make sure that your subject matter is constantly realigned with current realities and that there is empathy and compassion in your tone going forward. Anything that might sound tonedeaf can and will bring you the backlash that you definitely don’t need at this time. 

In 2021, we’re saying: 

That still holds true. You need an editorial calendar to make the most of social media – it’s not a ‘post something off the top of your head’ kind of medium any more. Social media takes planning, careful analysis, and tweaking to make it profitable and successful. Are there brands that get away with no planning? Sure. But the chances of you being one of those brands are small and growing smaller as a fed-up population uses their tiny amount of power where it matters most – on brands. 

As for if you should change your social media strategy – is it working for you? Are you happy with the way your socials are running? Can it be better? We’re personally a fan of changing your social media strategy until you’re sure it can’t get better. That can mean anything, depending on the brand you have. 

CASE STUDY: Google’s ‘Get Back to What You Love’ came a little bit out of the left field if you weren’t aware of their COVID-19 advertising campaign, but if you’re a fan of how Google tells its stories, you’ll notice what we’re about to tell you – the strategy is a work of art. Google’s perfected the understated narrative, and going back to their pandemic ‘search bar’-style advert was the perfect duological loop to enter into the next phase of their pandemic marketing. 

Social media: Content

In 2020, we wrote: 

Get creative! How can you create value online? Can you take your knowledge and teach? Can you offer product reviews? Can you start live video broadcasts

with Q&As? Can you find ways to educate your audience about your field? The goal is to add more individual, customised value versus what someone could find online themselves.

Whatever you do, don’t stop talking, otherwise you’ll be forgotten. However, remember that your content has to be in context with where your audience is. If your audience’s house is on fire, now isn’t the time to educate them on fire safety. 

In 2021, we’re saying: 

Creativity is still relevant. Creativity is always going to be relevant. People are so used to passive, low-effort posts that having a post that gives them something to think about will reach through the screen and grab their attention. Additionally, people love free content. Giving them valuable content – based on what you can teach, what you can do, what you can give – is one of the best ways to build a relationship with your audience that lasts. 

This doesn’t mean you should take over everyone’s feeds constantly. You need laser-precision. You need to know when to post what you’re posting so that it intersects with your audience’s life, not gives them another choice to make: listen to you, or keep doing what you’re doing? 

You need to talk. You need to make that conversation matter. And you need to make the content of that conversation relevant. 

This hasn’t changed post-pandemic. 

It just showed us how important it is. 

CASE STUDY: Extra’s ‘For When It’s Time’ made the rounds way back when it came out, and even within our agency, it’s controversial: people found it gross, people found it genius, people loved the direction, people thought it was overblown. Love it or hate it, you have to admit: it’s eye-catching, it’s funny, and it’s creative. That makes it memorable. And when something is memorable, you’ve hooked an audience into listening to you, seeing what you’re going to get up to next, and following what you do in the hopes they’ll see more of what makes them laugh. 

Social Media: Community

In 2020, we wrote: 

During a time of uncertainty, people look for support and reassurance whilst trying to adapt to a new way of living, communicating and working. They will be turning to online communities for this purpose. Facebook Groups provide fertile ground for long-lasting connections with your audience, especially at a time of uncertainty.

In 2021, we’re saying: 

Facebook groups are amazing – if you’re willing to spend some time building a community there. Though people are spending less time online than they were during the pandemic, those connections that they’ve brokered – with brands, with each other – will last through that, so if you’ve spent time building those connections, here’s our advice: keep them going. An audience that feels for your brand the same way they feel for their friends is fundamental to make it on social media.

CASE STUDY: Guinness’ advertising consistently rated highly among people who watched them, whether it’s because they follow the brand directly on social media or were directed to it, and this is why. Even if you’re not a Guinness drinker, ‘Welcome Back’ makes you a part of the fold, gives you a reason to feel like you belong. That’s powerful. Profit is never going to stand in for community, and Guinness shows us why. 

Social Media: What’s Changed?

We said at the start that COVID-19 didn’t change social media; it just made us more aware of what it actually means to use it. To start a social media account and make it work for you takes time. 

It takes patience and effort. It takes empathy. It takes the understanding that your brand is never going to go back to the days when it could advertise half off, and float on from year to year. Price is important; it’s no longer the only thing that’s important. 

What your brand did, and didn’t do, when people needed it matters more. How your brand talks matters more. 

In essence, nothing has changed about social media. 

A lot has changed about the people who use it. It’s become more unforgiving, less likely to avoid disaster, and more likely to create problems for you if you don’t use it right. 

So use it right. Read our ebook, read our articles, ask us questions if you want. 

We’re here to help.

The post What Do We Do Now? Social Media Strategies for (Almost) Post-Pandemic appeared first on Switch - Digital & Brand.

What started as a way to share files and images, keep in touch with old friends, and connect to other people through the internet has ballooned into its own unique internet subculture and social language, and created an industry based around conversations. 

And it isn’t just because the tech has changed. In many ways, the same tech that formed the exoskeleton of Web 1.0 stayed for Web 2.0. 

But we use it in a completely different way. 

The audiences, and how they communicate, have changed. So have the ways in which they communicate: from public chat to tiny, microscopic pockets on the internet; from sweeping forums to a particular, and singular, post on a singular page. 

Social media.

Whether it’s a brand poll on Instagram, a Facebook review, or a LinkedIn connection, social media has evolved into the most effective way to connect with your audience and have a conversation in a virtual space. 

And brands tend to misuse it. 

We’ve all seen a social media post that made us roll our eyes. With our friends and family, ignoring that post and all the subsequently ridiculous posts that crop up isn’t really an issue; your friends and family are (mostly) not trying to sell you anything. 

With brands, when we see a social media post that rings out false, the ramifications are much stronger than just ignoring it. 

Brands are being held to a higher standard now. The one channel where they can connect to an audience more or less freely – allowing different facets of brand personality to shine through, communicating in a way that’s varied from official communications – and brands stumble when using it.

Mistakes happen to everyone. 

Brands can’t afford to let them happen to them. 

Social media is a mirror. The way brands use it to communicate is held up as a reflection of the way the brand acts, what it supports, and how it treats its audience and consumers. Whatever happens on social media tends to have real-world ramifications for the brand.

This didn’t used to happen. Social media used to be just another platform; one more place to post an ad, and let it do whatever ads do when they’re not supervised. Like buying a billboard, only much smaller, and with a much wider reach. 

Today, the way social media works is far more finicky, but brands haven’t moved out of their ‘billboard’ phase, and haven’t elaborated their strategies beyond ‘put it on social media and see what happens’. 

That needs to change now. 

What to look out for

We spend a lot of our time on social media – both personally and professionally. It’s easier for us to pinpoint where brands go wrong than it would be for your average consumer. 

It doesn’t mean that they don’t notice. 

It just means that they might not know why a particular post just feels off. 

However, the outcome is the same: if your audience isn’t happy with how you’re posting, then you’ve lost that audience or dented their trust in you. And, right now, trust is everything. 

Here are a few things we see that can do more harm than good when it comes to using your socials. 

Co-opting hashtags

We see this a lot when it comes to movements – Black Lives Matter is one of the more recent examples. While showing support for a movement is always a good thing, only doing it on social media is not really the way to go around it. Social media is geared towards building traction: likes, comments, reblogs, all of them used to elevate whoever is using them and draw it to attention. Brands that co-opt popular hashtags like this normally don’t do a baseline amount of research to see what they’re allegedly supporting; and without the acts to back it up, it just comes off as false and pandering. 

Social media apologies

Even when done well, brand apologies on social media will come off as fake. Part of this is due to the proliferation of apologies going around right now: brands that make mistakes, influencers getting caught out doing something stupid, public figures behaving badly. Part of it is due to the fact that, after brands apologise, nothing changes, rendering both the apology and the brand’s trustworthiness moot. 

Follow up your brand apology with a lasting, behavioural change, and you might get somewhere. If you show proof that you apologised and meant it, that’s different. 

‘For exposure’ marketing

Nobody likes working for free. Brands that don’t offer to pay their collaborators are primed to become the internet’s public enemy number one, especially with the conversations always going around about charging what you’re worth. This goes for artists, mostly, but also for influencers, models, and anyone else who has a skill that the company or brand wants to exploit. It isn’t a good look to get caught begging for free things from a notable public figure; today, the audience you are speaking to wants to know that the brands they frequent have enough fairness to pay people what they’re worth. 

Our social media specialist, Ernesta, says:  “Even though the value of creators’ content for the brand is high, some brands would rather pay the same amount for a billboard. They see online creators as an extension of their digital channels, which in their mind should be almost free, and that shows a lack of partnership mentalities with brands and influencers and creators.” 

Choosing the wrong influencers

Would you buy a car recommended to you by an interior designer? Brands need to know who they’re collaborating with: who their audience is, what their audience will respond to, how they can talk to their audience in a way that will bring them value. One of the ways to do this is by partnering with influencers. 

But it has to be the right influencer. 

Fashion bloggers for fashion brands. Fitness influencers for gym equipment. Makeup youtubers for beauty content. 

Making sure you tailor the influencer to the content shows that you understand the influencer themselves, and that you’re opting for a mutually-beneficial partnership. Picking an influencer just for the amount of followers they have to sell a product that has no relevance shows that you don’t care. 

Expensive ‘green’ options

Sustainability isn’t all priced equally, and that’s alright. However, big corporations that opt into ‘green’ products with a higher price tag are forcing audiences to choose between their morals and their budget, and it’s not an easy decision for anyone. 

Furthermore, when someone with a lesser-known brand can make it cheaper, they’ll usually get talked out of the same space by multibillion brands with a greater chunk of the conversational pie. 

Kim also has a point to make about ‘greenwashing’. She says, “Greenwashing is a strategy used by brands that are neither ethical nor sustainable use to make consumers believe that they are. This is used a lot in the fashion industry, by a lot of fast fashion brands. Since people are more aware of the impact of clothes production on people and the environment, it’s in a brand’s best interest to make consumers believe that they care and that their production lines are made ethically and sustainably.  Deceiving people into thinking that they’re green is also illegal but it’s a lot more subjective, meaning that with good lawyers and the right word choices, they can get away with how they label and market their clothes.”

Laziness

Every social media platform has its own nuances. 

Most brands choose to ignore that. 

The language that works on Facebook won’t get you the same reaction on Instagram. Copying and pasting a Tweet into LinkedIn loses all of its nuance. What made a particular post work well on one social media platform – whether it’s down to content or language – is not going to work on another platform in the same way, if at all. 

But brands choose to take posts from one social platform and put it onto another, usually by copying and pasting and leaving it on their pages without editing or changing it up. Broken links, hashtags that don’t translate, and language that doesn’t ‘go’ on that platform: all of these pull focus away from the message that you are trying to convey. 

Reducing brand presence

A strong brand should have a strong tone of voice. Watering it down for the sake of adapting to a social media platform doesn’t help the brand maintain originality, and makes it easier to lose in the noise of socials.

It’s important to fit in on social media – to use language that works with the platforms, to talk in a way that fits the platform. It doesn’t mean you should stop talking like you. 

Usage

An inactive page is never interesting. An inactive page rife with content is worse. If the page can’t gain traction even with constantly posting, posting more is never the answer. 

Additionally, brands need to stop replying to just the good comments. Responding to comments is a powerful way to connect to an audience on a different level, but only responding to the good comments and hiding the bad just means you can’t handle bad press. 

Misunderstanding of the tools

Adverts which push you to a page that doesn’t service your country don’t do anything except annoy the people that get them. It’s a waste of money and a waste of time, and with so many other brands working to get things perfect, the least you need to focus on is getting things correct. 

Bots – the newest roll out – are usually poorly implemented. They won’t sound human enough to appeal to your audience, or they haven’t been programmed with the right answers; when in doubt, best not use them at all. (In Melissa’s own words: “nothing is more frustrating than brands trying to use bots to sound human, but actually ruin the experience completely.”

Tools also change. Brands that rely on Facebook, Instagram, and Tiktok as remaining stable and unchanging are just wasting their own time. With algorithms changing often and social media frequently updating the way they work, brands who don’t keep up with adjustments fall behind, and fall behind fast. 

Design

Beauty is in the eye of the beholder, but an ugly ad is not going to be considered beautiful by any metric. Bad design, such as ads that work on print media and are just cropped for social media, is another corner-cut that makes it clear social media is an afterthought for you. 

Most brands also don’t maximise their design to take advantage of the platform they’re using. Stories for Instagram should be made separately from posts for Facebook, rather than just cropping or reposting an existing image. That little bit of care goes a long way to showing that you care about your audience enough to give them content that matters. 

According to Andrea, our head of design, “there are still so many ads that pop up that have not realised that social is a medium in and of itself.”

What do you do instead?

A lot of the mistakes we’ve talked about just tend to happen. Social media is still a relatively new way of advertising, and brands aren’t used to it – yet – or to the fact that the rules made up for social media evolved naturally. They weren’t there at the start. Things just happened. 

That spontaneity is why social media advertising is simultaneously the best and the worst way to connect with an audience on a deeper level. Figuring out the best way to put forward a calculated post – and still have it seem spontaneous – is on a different level entirely. 

Here’s some tips to help cut down on some of those social media gaffes: 

• Adapt your language to social media, but don’t change your tone of voice. If you’re a brand that doesn’t sound like it will use emojis, using them purely on Instagram is going to ring false. 
• Research the hashtags you’re using. Never jump on a trending hashtag without knowing what it’s for. 
• Similarly, research the influencers you want to collaborate with. Your product is going to be associated with them; you’ll want to make sure it’s the right association. 
• Design your posts separately. Don’t copy and paste, or crop. Each platform has different requirements for design that you’ll need to follow. 
• Don’t post about something you can’t verify. Virtue-signalling on social media has a nasty way of exploding in your face. 
• Stay up to date with how other people are using the platform. Not your competitors: normal users. They can pinpoint if there’s been a change. 
• Ask for help. Social is confusing even for the pros. You shouldn’t be ashamed about making it less confusing for yourself. 

The post Social Media Behaviour that Needs to Stop, or What Drives our Social Media Team Crazy appeared first on Switch - Digital & Brand.

1. Be eye-catching

Perhaps one of the easiest ways to refresh your company page is through the use of some new images. Go through your website and change round some of your featured images so as to give the posts a new appearance, making them more appealing to visitors. Don’t be afraid to recycle posts and share them on social media (a perfect way to keep an active social media account if you’re low on new posts).

2. Take a look back

April brings the end of Q2 – the perfect chance to assess your work so far. Did you stick to your goals? Perhaps you need to try something new or make small changes. You can only plan for the future if you look back at previous work and evaluate what worked and what didn’t.

3. Spring time SEO

Go through your website’s SEO – are the keywords you used still relevant? Perhaps some of your posts introduce a different angle. It’s important to make sure that your SEO is an accurate representative of your work. It may be time consuming to ensure that all your pages have good SEO but it will help boost your page to the top of Google – bringing in more business!

4. Unfollow people

We’d normally tell you to engage with your audience and follow people – but let’s be honest, sometimes you need to remove a couple of people from your lists. Perhaps they’re inactive, or maybe you just want to make sure that the people you’re following are important to your company. Either way your feed will benefit from a spring clean – and so will your follower to following ratio!

5. Who are you?

Go through your social media accounts and check the ‘about’ section – does this accurately represent your company? Perhaps you’ve taken a new tone of voice or a new direction. Let your ‘about’ section represent your company’s branding. Also, make sure that the ‘about’ is universal throughout all of your social media accounts so that you’re presenting the same message throughout.

6. So social

Speaking about social media accounts – go through your social media accounts ensuring that they’re all giving off the same message. Check your social media strategy (or come up with one!) in order to ensure that all accounts are getting the same amount of love- there’s nothing worse than a neglected account!

7. Protect your passwords

That’s right – it’s important to update your passwords regularly. Try to change them at least every 3 months even though it’s very tedious- better safe than sorry after all.

8. Explore new options

Don’t be afraid to delve into new social media channels. Take a look at what’s hot and evaluate whether these are relevant to your company – and more importantly, your audience. Maybe try Pinterest or Instagram just to start off with.

9. Social sharer

Is your site social sharing friendly? Take a look through your posts and see whether you’ve made it easy for people to share your posts. Are social media buttons easy to find or do people have to search the whole page just to find your Twitter handle?

10. Your milestones

A lot can happen in a year – especially if you’ve worked hard. Do you have any milestones you’d like to share on social media – what have you achieved and how can that improve your business? Go ahead, show off!
Obviously there’s always going to be a lot that you can do in order to improve your online presence and your digital marketing skills, but these are a few of the basics that you should have covered in order to ensure success. If you’d like to do more and want some help why not drop us a line or subscribe to our newsletter? 

The post Spring cleaning your social media appeared first on Switch - Digital & Brand.

It’s all about the timing

Schedule your emails, tweets, updates and blog posts to go live at a time that’s suitable for your audience.
When’s that? Well, that depends on three things:

– The platform you’re using: Twitter is usually buzzing around lunchtime, while LinkedIn is always a ghost town on Fridays. Think about the network you’re using before scheduling posts.

– The audience you’re targeting: If your audience works from 9 to 5, for instance, try to publish Facebook posts during the afternoon slump, as most people won’t check social media during the morning rush.

– The type of engagement you’re after: Looking to build awareness about a promotion? That’s great material for early mornings posts, when people sneak a quick peek at their phones over coffee. Do you want people to read your blog posts? Save it for late afternoons, when people will have more time to spend.

While these guides are a safe start, we would definitely recommend running your own tests before deciding on a time – every brand is different, after all.

Respond to direct interactions from followers

One of the most important things you can do within your profiles is to respond to any direct messages or comments you’ve received from followers or fans. Remember that these interactions represent people who have made the effort to engage with your brand on a higher level than simply viewing your content.
Whether the interaction is good or bad (in the case of possible negative reviews) it’s imperative that you respond to them as quickly as possible to return the effort in making that connection. Not only will you create a connection with a potential client, but it will also humanise your company profile and make it more accessible for future visitors to contact you directly.

Add a call to action

Do you want people to click? Ask them to. Want them to comment? Let them know.
Social followers are often so overloaded with information on their news feeds that it takes a clearly defined request to encourage them to take action. According to the Buddy Media report, Facebook posts with questions generate 92% higher comment rates than posts without questions, so a clear call to action could make all the difference to your post engagement.
As for Twitter, well, see for yourself:

A word of caution – please, please do not ask questions on every single one of your posts. Moderation is key, and overdoing it could make your posts less engaging and more annoying in the long run.

Use images

It’s about a lot more than a pretty picture: Kissmetrics finds that posts that include photos attract 53% more ‘likes’, 104% more comments and 84% more click-throughs than posts that are purely text-based.
It makes sense, if you think about it: As humans, it’s in our nature to communicate visually, and most people process images a lot quicker than text.
Here’s the caveat, though: Posting a stock image of a pretty face won’t do much. Ideally, your chosen pictures should be self-explanatory. The most obvious example of these are graphs or infographics, images that don’t need a caption to be understood. All in all however, the use of good visuals in your posts will make them more sharable and engaging. And bang on cue, here’s an impressive little graph to demonstrate the effectiveness of images in tweets, courtesy of Buffer:
 There you have it – 4 tips to improve your social media marketing effectiveness. Making small improvements like these could get you to know your audience better and interact with them on their terms. By making it easy and attractive for them to engage with you, you can elevate your brand and continue to drive revenue through your efforts. Not bad for 140 characters or less.
Want to know more about improving your social media marketing strategy? This might be what you’re looking for. 

The post Be Effective: 4 Tips to improve your social media marketing strategy appeared first on Switch - Digital & Brand.

Simple concept: check!

Tilda Rice takes 2 minutes to cook in the microwave, and the client wanted to promote just how quick and simple it is to prepare a full, nutritious meal. So we gave players exactly 2 minutes to try and collect as many falling ingredients as possible to increase their high score. The game would run for 1 month on the Facebook pages of Frankie and The Shopping Basket, and there would be no less than 100 winners announced on the final day, with the player in first place taking home a tablet and the runner up winning a smartphone.
Fast forward to launch day and the game was ready to rumble. Design, development and rigorous testing had got us this far, but there was no telling how the game would be received by the audience.




 
One month later, we’re happy to confirm that the game was a success.
Just under 40,000 games were played over just 4 weeks. Players spent an average period of 9.5 minutes on the game page, which is plenty of time for the point of the campaign to come across – chances are that most of those players will remember Tilda the next time they’re at the supermarket. Mission accomplished!

The post Client spotlight: The Tilda Time Challenge appeared first on Switch - Digital & Brand.

The Challenge

We had one job: Make the Facebook page work for the brand, while sticking to the Global Brand Guidelines.
Max Factor has an incredible history, excellent products and a reputation like none other.  The brand has been around for decades (100 years, to be precise) and is well known locally among women who have used them for years. Ask your mothers and grandmothers about their favourite make up brand and there’s a good chance that Max Factor will spring to mind. What the company needed to do next was work on making the brand relatable to teens and young adults while maintaining the interest of their current loyal customers.

Our work was cut out for us: build brand awareness among a younger audience, and generate engagement to boost the organic reach of the page. All without spending a penny on promotion.
A worthy digital challenge? Definitely — those are the best kind.

The Work

Strategy & Planning

First, we scanned every post that was published so far. We identified what worked and what didn’t, what fans loved and what turned them off. Next, we built strategy that would work in tandem with Facebook’s news feed and reach algorithms to slowly, but surely, increase the percentage of fans that would see the post organically.

Content Creation

We then set to work on building a content calendar for the job. It was vital that we included not only product information and special offers, as many brands do, but also throw in plenty of curated, relevant content from all over the web. Blogger content, product reviews, magazine features, catwalk news and updates from the world of make up artistry all made the list. Each post was accompanied with carefully crafted copy, designed to elicit a response.

Contest Development

The client regularly offered fans the chance to win products through the Facebook page, but none of the contests seemed to benefit the company in any way. So we tweaked the strategy behind the contests to match our original plan of action. By asking fans for their opinions, we encouraged thoughtful engagement (and also learned a lot about what makes them tick!) By choosing a winner by random draw, we set no limit to the number of participants who wanted to enter.

Blogger Management

Beauty bloggers who write posts about Max Factor products soon became fast friends of the page. It’s a simple system, really. They promote the brand, and we promote them! Local blogs and vlogs provide excellent material for Facebook pages, which is why we value these relationships with everyone on our blogger network.

Client Management

Last but not least, we took over every aspect of customer management on the Facebook page. Whether they’re asking about a product, looking for their nearest store or just want to share an opinion, we always do our best to respond within a few hours. The way we see it, if they wanted to wait, they would have sent it by post.

The Results

It was the end of Month 1. We held our breath as our analysts drew up the report. Did it work? Did we manage?
You tell us:

We’re now well into the second month of the job, and we’re determined to improve on those results with every report.
If you’re curious about what we’re up to, follow the page on Facebook!

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