Air Malta approached us in early 2018 to help them promote their new routes, especially with audiences in their new destinations.
Promote Malta as a destination through Air Malta’s 7 new routes the airline had started operating in.
A targeted online campaign with beautiful photography.
Over 700k impressions with 20k clicks.
Wanting to take things further, we proposed a parallel #takemetomalta campaign where we flew 17 international travel influencers to Malta for a three-day whirlwind tour of the most Instagrammable spots. We planned their itinerary around their trade – photography, Instagram, and Youtube – so that every place they visited, they visisted at the perfect time of day to take the most visually striking shots for their followers.